Catherine Richards, AI Strategist at Expera Consulting, pioneers "Intentional AI" - a strategic, ethical approach to AI adoption. With success at Adobe, VMware, and Dell, she guides Fortune 500 leaders in leveraging AI for bold ambitions. Catherine was part of the award-winning VMware Marketing AI Council that wrote the playbook many follow today.

She excels in crafting creative use cases that drive business outcomes, from inspiring differentiated team outputs to amplifying internal expertise for industry authority. Her blend of end-user insight and strategic vision ensures AI initiatives are purposeful, ethical, and business-aligned. Through her blog, Catherine shares AI strategy specifically for creators. Join her at Catherine Richards Blog.