Marietta Lazana, a Digital Analyst at McKinsey & Company in the Berlin office and Managing Director at Girls in Tech Greece, graduated with distinction from Athens University of Economics and Business in the Department of Management Science and Technology.

Embarking on a dynamic journey as a Digital Consultant specializing in Design, Marietta brings together a blend of business and technical backgrounds. Having collaborated with startups and digital agencies throughout Europe, she has immersed herself in every stage of digital product creation – from diving deep into market insights and user needs to crafting compelling designs and overseeing deployment. Currently, she is part of genAI projects in various industries, experiencing firsthand how genAI applies practically in the product development process.

Experience aside, Marietta is a public speaker, guest lecturer, and undergraduate student mentor. She is involved in the global NGO Girls In Tech as Co-Managing Director for the Greek chapter, where she leads a team of 52 core members. Girls in Tech Greece actively supports women in tech and business with 700+ members and 30+ community partners . Lastly, Marietta has won first prize in a startup competition for her innovative idea and well-structured business plan organised by Athens University of Economics and Business.