Tey is a Partner at McKinsey & Company, and leads McKinsey's client work in AI-driven customer experience and hyper-personalisation. He brings over 20 years of professional experience as a digital product designer and engineer at startups and digital agencies before transitioning into helping McKinsey’s large clients build their digital, design and AI capabilities.

His focus today is on helping organisations in the financial services and consumer sectors innovate by combining deep consumer and user insight with experience design, behavioural science, digital growth tactics, and a dash of creative flair.